In 1986, more out of desperation than conviction, I took a weekend communication course. The next Monday something had changed. Here's what I learned — and why it's the reason I'm bringing a seminar to Sydney on 25 July.

A patient told me she'd gladly pay an extra $200 for a thirty-minute crown prep appointment over a ninety-minute one. That single sentence reframes everything dentists think they know about fees.

It started as a day of check-ups and cleans. It ended with fourteen crown preparations. No extra patients, no extra hours — just case acceptance and efficiency working the way they're supposed to.

Discounting your fees feels like good business. It isn't. Here's what it costs you financially, what it signals to patients, and why your best patients deserve better.

Clutter isn’t a mess — it’s a hidden tax on your attention, your speed, and your clinical confidence.

Patients aren't interested in the clinical steps. They want to know what their life looks like after treatment. Here's the shift that changes case acceptance.

Patients notice when you soften the truth — even when you mean well. It makes them doubt you.

When explaining treatment to patients, a simple question can boost trust enormously.

Lunchtime in a dental office should be for relaxing, not writing treatment notes. Doctors need to delegate.

Trying to keep costs down may be damaging your productivity. If a material will make you more efficient, buy it!

We all like to feel we are progressing. How do you take your practice to the “next level”?

Not every patient will say yes. Here's how to handle rejection gracefully — and why it matters more than you think for the long-term health of your practice.