IDEAS WORTH THINKING ABOUT

Practical ideas for better dentistry.

Thinking on case acceptance, efficiency and creating a more successful practice.

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case acceptance Dr Mark Hassed case acceptance Dr Mark Hassed

The pushback trap

I tried high-pressure treatment presentations to improve case acceptance. Instead, patients started disappearing. That costly mistake taught me something every dentist should understand about pressure, resistance and trust.

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efficiency Dr Mark Hassed efficiency Dr Mark Hassed

Excellence through guesswork

I spent more than $2,000 printing a marketing flyer that generated no response. It hurt, but it changed what I tried next. Dentists like getting things right, yet building a successful practice means being willing to get some business ideas wrong.

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case acceptance Dr Mark Hassed case acceptance Dr Mark Hassed

First visit fail

An appointment running 25 minutes late. No explanation, no apology. My first visit to a new medical practice reminded me how easily we can damage a patient’s first impression before care even begins.

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case acceptance Dr Mark Hassed case acceptance Dr Mark Hassed

A right to know

Are you offering patients the best treatment, or only what you think they can afford? A retired schoolteacher with a battered car reminded me why those assumptions can be so misleading.

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efficiency Dr Mark Hassed efficiency Dr Mark Hassed

The sunk-cost fallacy

I kept using a $60,000 CAD/CAM machine long after I knew my lab delivered better results. The money was already gone, but I was still letting it dictate my decisions. Where is the sunk-cost fallacy costing you?

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efficiency Dr Mark Hassed efficiency Dr Mark Hassed

Still asking for everything?

How often do you need to tell your team what to do? I use this simple question to assess a practice’s systems. Constant requests and reminders can reveal why the working day feels harder than it should.

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efficiency Dr Mark Hassed efficiency Dr Mark Hassed

Your running cost

An empty half-hour appointment can cost you $250 before you pay yourself a cent. How to calculate your hourly running cost and why that figure changes how you see your working day.

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