BEYOND THE DRILL ⦁ ONE-DAY MASTERCLASS
Elevating dental
success through communication & care
A practical one-day masterclass on case acceptance, patient experience and practice growth featuring Dr Mark Hassed and Dr David Moffet. Tools you can use the very next morning.
Saturday 25 July 2026
Four Seasons Hotel, Sydney
Early-bird A$1,650 (inc. GST)
until 30 June 2026
Dr Mark Hassed
case acceptance
Dr David Moffet
patient experience
WATCH · 1 MINUTE
Hear it from me.
Dr David Moffet and I will give you the answer to one of the biggest frustrations that dentists have.
The difference between failure and success in practice is rarely clinical.
TWO QUESTIONS WORTH ANSWERING
“My dentistry is great, so why aren’t my patients saying yes?”
Dr Mark Hassed
20,000+ crowns completed
That question haunted me for longer than I’d like to admit. The answer wasn’t better clinical skill — it was communication. Nobody had ever taught me how.
I’ll give you a practical, repeatable communication system that makes case acceptance predictable, lowers stress, and helps patients say yes with confidence. Not by pressuring them. Not by selling harder. By communicating with the clarity and calm authority your dentistry deserves.
“My patients like me, so why do they keep cancelling and disappearing?”
Dr David Moffet
Practice grew 2,833%
Likability isn’t enough. A patient who enjoys their appointment and never comes back is the most expensive kind of patient you’ll ever have.
I grew my practice by 2,833% over 24 years, not through marketing, not through discounting, but through small, intentional changes in how the team communicated at every point of the patient journey. I’ll show you exactly what those changes were, and how to implement them.
70+
Combined years practicing
5,000+
Dentists trained
8 hrs
CPD
YOUR SEAT
A$1,650
inc. GST · available until 30 June 2026
Standard price A$1,855 inc. GST from 1 July 2026.
REGISTER BY 30 JUNE – TWO FREE BONUSES
1. The Ultimate Patient Experience
Dr Moffet’s best-selling book – digital edition.
2. Case acceptance audio program
Dr Hassed’s 88-minute program, yours to keep.
Professional development is normally tax-deductible. Bring your team — consistent communication is what makes the patient experience predictable.
Two perspectives.
One practice-changing day.
– WHAT YOU’LL LEARN ON THE DAY –
Dr Mark Hassed
Communication & case acceptance
Most dentists lose cases not because of their dentistry, but because of how they present it. I’ll walk you through the exact communication sequence I use for every case — simple enough to use tomorrow, powerful enough to change your practice permanently. We’ll cover the 23 case-acceptance errors I see most often, and how to stop making them.
SOME SPECIFICS YOU'LL TAKE HOMEThe ideal sequence for presenting any case and when to present the fee.
How to make patients aware of the true seriousness of their problems
How to present major cases in two minutes and get acceptance
How to avoid rejection and confrontation and why discounting is harmful and how to avoid it
Dr David Moffet
Patient experience & growth
David will teach you the exact words, phrases, and service principles that turn everyday appointments into memorable experiences the kind that keep patients loyal, reduce cancellations, and dramatically increase referrals. He’ll share four words that instantly make patients like you and why rules and signs in your waiting room may be damaging trust.
SOME SPECIFICS YOU'LL TAKE HOMEThe three words that transform interactions from the front desk to the treatment room
What to say to ensure patients keep their next appointment
The Purple Cow principles that make your practice unforgettable
Why your receptionist’s dental knowledge matters less than you think
Have You Ever Faced Any of These Problems?
– SOUND FAMILIAR? –
COMMUNICATION & CASE ACCEPTANCE
Patients saying “I’ll think about it,” leading to follow‑ups, and lost production
Feeling anxious before a case presentation and wanting to hide in the lab
Under‑diagnosing because you’re worried about the patient’s reaction
Taking too long with explanations, blowing out your schedule and overheads
Sitting in front of a patient and not knowing what to say next
PATIENT EXPERIENCE & PRACTICE FLOW
Struggling to get patients into your appointment book when you need them
Patients cancelling, rescheduling, or disappearing and your “standby list” doing nothing to help
Feeling pressured to discount because you’re afraid of losing the patient
Being told your fees are “too high” even though you’re not the most expensive dentist in town
Team members unintentionally saying things that damage trust
This seminar isn’t just about fixing problems or improving your finances.
It’s about creating a calmer, more enjoyable, more predictable life in dentistry.
When patients understand you, trust you and follow through, your days feel different — not because you’re working harder, but because everything finally makes sense.What People Said About the Melbourne Seminar
“Fascinating to learn how subtle changes in how you say things can change patients’ experience. I should have learned this earlier… glad I attended.”
Dr Sanjana Mehta | Point Cook, VIC“Lots to think about and excited to implement.”
Dr Tasha Isak | Upper Coomera, QLD“Very engaging and informative from both presenters. Lots of helpful tips I’ll be applying to my day-to-day communications. 100% I would recommend to my colleagues. You two make a great team.”
Dr Ishika Sharma | Devonport, TAS“Great management and communication course built on many great concepts.”
Dr Gideon Dhinakaran | Vincentia, NSW“I especially enjoyed the framework on case acceptance with specific examples on how to apply it to different cases.”
Dr Weiyu Liang | Clayton South, VIC“Very good course for associates. A lot of relevant information for support staff too.”
Rohit Budhwar | Ballarat, VICFrequently Asked Questions
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Yes. In fact, new graduates often benefit the most. Communication is the skill that makes your early years easier, smoother, and far less stressful. You’ll learn practical, real‑world tools you can use immediately, even if you’re only a few months into practice.
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Absolutely. Experienced clinicians regularly tell us they wish they’d learned these communication and patient‑experience systems decades earlier. These tools make your days calmer, your conversations clearer, and your practice more predictable no matter how long you’ve been in dentistry.
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Not at all. Receptionists, treatment coordinators, and clinical staff will all benefit from the communication and patient‑experience frameworks taught on the day. A practice works best when everyone communicates consistently.
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This is 100% practical, real‑world content. Between us, David and I have over 70 years of chairside experience. Everything we teach is something we used daily with real patients not theory, not guesswork, not abstract communication psychology.
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You’ll get some but more importantly, you’ll get structures and checklists you can adapt to your own style. You won’t be memorising lines. You’ll be learning how to communicate clearly, confidently, and naturally.
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Yes. Clear communication and a strong patient experience are the two biggest drivers of acceptance and retention. When patients understand, trust, and feel cared for, they say yes more often and they show up.
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Professional development is normally tax‑deductible, but if you have any doubts, check with your accountant.
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Perfect. This seminar is designed for you. You don’t need to be charismatic or outgoing. You just need a simple, reliable communication structure that makes every conversation easier. That’s exactly what you’ll learn.
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Yes. I’ve run both a family‑focused practice and a high‑end practice, and David has worked with practices of every size and style. The principles you’ll learn apply universally because people are people.
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Absolutely, and some practice owners do. When the whole team communicates consistently, the patient experience becomes smoother, clearer, and more predictable.
Who This Seminar Is Not For
❌ Dentists looking for clinical training We won’t be teaching crown preps, endo, or restorative protocols. This day is about communication and patient experience: the skills that make the clinical side more productive and less stressful.
❌ People who want theory instead of practical tools Everything we teach has been tested daily with real patients, across practices of every size and style. If you prefer abstract frameworks without real-world application, this isn’t the right room.
❌ Dentists who believe communication “can’t be taught” It can. We’ve both proven it in our own practices, and with the dentists we’ve trained. Communication is a skill. It responds to learning like any other.
❌ Practices that don’t want to change how they communicate If you’re satisfied with your current acceptance rates, patient experience, and daily flow, you may not need this seminar. This day is for people who want to improve, grow, and create a more profitable practice.
❌ People looking for a quick motivational talk This is a structured, practical training day built on over 70 years of combined chairside experience. You’ll leave with tools, not inspiration.
25 July · Four Seasons Hotel, Sydney
Dentistry is easier when patients understand you, trust you, and follow through.
No hype. No theory. No scripts. Simply a structure that makes every case conversation feel natural.
Early-bird A$1,650 inc. GST until 30 June 2026