IDEAS WORTH THINKING ABOUT
Practical ideas for better dentistry.
Thinking on case acceptance, efficiency and creating a more successful practice.
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Can I pay it off?
“Can I pay it off?” It’s a familiar question, but agreeing to extend credit can complicate more than your cash flow. I explain why I keep lending separate from dentistry.
Red band handpieces
Still using an air turbine for restorative dentistry? I explain why I prefer electric red band handpieces for smoother cutting, consistent torque and a quieter working day.
Please take an x-ray
I’ve seen crowns placed over failed root fillings and toothache treated as TMJ pain. Five avoidable mistakes with one common thread: missing or inadequate x-rays.
Hick’s Law
When patients say they’ll “go home and think about it”, you may have given them too much to think about. I explain how Hick’s Law applies to treatment discussions, and how one simple question helped a confused patient decide.
Self sabotage
Three patients went to a new oral surgeon. All three came back declining treatment. What had changed? Their experience made me question how dentists’ fear of failure can shape the way we explain risk.
Fear of rejection
Are you offering patients the best treatment, or protecting yourself from hearing “no”? I used to avoid difficult treatment conversations too. Here’s how fear of rejection shapes what we say, and what we leave unsaid.
Be more disagreeable
Being easy to deal with can come at a cost. I explore how avoiding confrontation can hold dentists back, and why saying “no” deserves a place in your practice.
Bullshit jobs
Is everything we do in a dental practice worthwhile? Inspired by David Graeber’s Bullshit Jobs, I question the routines we perform without asking whether they actually help.
Making patients like you
Trying too hard to be liked can undermine the trust we want to build. I explore how forced friendliness and watered-down treatment recommendations can get in the way of honest, effective patient care.
Go hard or go home
Buying a practice is one thing. Giving it a genuine chance to grow is another. Under-staffing, an answering machine and postponed improvements may cut costs, but they can also eliminate the growth potential.
Don’t treat them yet
Patients may come in with unrealistic ideas. It’s wise to get them to reconnect with reality before treatment is started. Here are four strategies to help you do that.
Clear out your drawers
Do you have expired products, obsolete instruments and purchases you don’t like anymore. Tidying up lets you make deliberate choices about the materials and systems that belong in your practice.
Overcoming objections
“Overcoming objections” sounds like a useful communication skill. But when a patient’s hesitation becomes an obstacle to defeat, persuasion can become pressure and the relationship can become unhealthy.
Your practice is speaking
Patients judge quality through what they can see. Tired furniture, dusty plants and taped-up signs undermine trust. Cleanliness, consistency and attention to detail matter far more than marble or designer furniture.
Stop walking patients out
Walking patients to reception may seem like excellent service, but it can waste the dentist’s time and disrupt the front desk. I explain why a seamless team handover creates a better patient experience.