IDEAS WORTH THINKING ABOUT
Insights & deep dives.
Practical thinking on case acceptance and efficiency.
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Insights and Deep Dives
Discount, discount, discount
If you charge less when a procedure is easy, do you charge more when it's difficult? One question that reframes the discounting habit entirely.
Stop boring your patients
When patients ask questions about treatment what they want is a short, simple, clear explanation. Not a 10-minute lesson on the technicalities of dentistry.
Paradoxically, it’s easier to produce $8,000 a day than it is to produce $1,500 a day, provided you get your systems right.