Stop boring your patients

Dr Mark HassedI see this happen time and time again.A dentist tells a patient that they need a root filling to save a tooth. The patient asks a simple question: "What's a root filling?"Next thing, the patient gets a 10-minute lesson on all the technicalities of how a root filling is done. They get shown a cross-sectional diagram of a tooth. They get shown where the reamer goes and they learn all about the stages in the treatment. They get handed several pages of poorly-written, jargon-laced reading material.Dentists need to realise this is stupid and unnecessary.Just because we find the minute details of how a root filling is done fascinating, doesn't mean the patient cares two hoots for it.  In fact they are bored by it.For every treatment that you perform, you need a simple one or two sentence explanation. I have one for root filling that I have used for years. It takes me less than 20 seconds to say. Once I do, patients nod and say "I see" and are satisfied.Look at how you are explaining treatment and see if you can simplify.

Dr Mark Hassed

After 30+ years in private practice and more than 20,000 crowns, Mark Hassed now helps dentists do what he spent decades figuring out himself: communicate better, work more efficiently and enjoy the practice of dentistry. He teaches practical systems that increase case acceptance and lift productivity across the whole team.

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