Beyond the Drill:
Elevating Dental Success Through Communication & Care
A one‑day masterclass in case acceptance, and practice growth.
Four Seasons Hotel, Sydney – 25 July 2026.
“My dentistry is great… so why aren’t my patients saying yes?”
That question haunted me for longer than I’d like to admit. The answer wasn’t better clinical skills. It was communication — and nobody had ever taught me how.
At this seminar, I’ll give you a practical, repeatable communication system that makes case acceptance predictable, reduces stress, and helps patients say yes with confidence. Not by pressuring them. Not by selling harder. By communicating with the clarity and calm authority your dentistry deserves.
This is content developed from decades of daily chairside experience. You’ll use it the very next morning.
70+
Combined years practicing
5,000+
Dentists trained
8 hrs
CPD
“My patients like me… so why do they keep cancelling and disappearing?”
Likeability isn’t enough.
A patient who enjoys their appointment and never comes back is the most expensive kind of patient you’ll ever have.
David Moffet grew his practice by 2833% over 24 years — not through marketing, not through discounting, but through small, intentional changes in how his team communicated at every point in the patient journey.
At this seminar, he’ll show you exactly what those changes were and how to implement them the very next morning.
Early-bird price: A$1,650 (inc. GST) available until 30 June 2026
Standard price: A$1,855 (inc. GST) from 1 July 2026
Register by 30 June and you’ll also receive two bonuses at no extra cost:
Dr Moffet’s best-selling book, The Ultimate Patient Experience (digital edition)
My 88-minute audio program on Case Acceptance
What You’ll Learn on the Day
From Dr Mark Hassed
Communication & Case Acceptance
Most dentists lose cases not because of their dentistry, but because of how they present it. I’ll walk you through the exact communication sequence I use for every case, simple enough to use tomorrow, powerful enough to change your practice permanently.
You’ll learn how to present large fees without flinching. You’ll understand why pressuring patients backfires and how many options to offer. I’ll cover the 23 case acceptance errors I see dentists make and how to stop making them.
The goal is a structure you can adapt to your own style, your own patients, and your own practice so every case conversation feels natural, not rehearsed.
Some specifics you’ll take home:
The ideal sequence for presenting any case
How to make patients aware of the seriousness of their problems without alarming them
How to present major cases in two minutes and get acceptance
How and when to present the fee
How to avoid painful rejection and confrontation
Why discounting is harmful — and what to say instead
And much more…
From Dr David Moffet
Patient Experience & Practice Growth
David will teach you the exact words, phrases, and service principles that turn everyday appointments into memorable experiences the kind that keep patients loyal, reduce cancellations, and dramatically increase referrals.
He’ll show you what to say to new patients presenting with a specific-tooth problem, how to make patients feel in control while you guide the appointment, and what your receptionist must say when patients call to cancel.
He’ll share the four words that instantly make patients like you more and why the rules and signs in your waiting room may be quietly damaging trust.
Some specifics you’ll take home:
The three words that transform interactions from the front desk to the treatment room
What to say to ensure patients keep their next appointment
The three types of discount — and which ones you should never give
The Purple Cow principles that make your practice unforgettable
Why your receptionist’s dental knowledge matters less than you think
And much more…
Have You Ever Faced Any of These Problems?
Communication & Case Acceptance
If you’ve ever felt stressed, stuck, or unsure during case discussions, you’re not alone. Mark will show you how to overcome problems like:
Patients saying “I’ll think about it,” leading to confusion, follow‑ups, and lost production
Feeling anxious before a case presentation and wanting to hide in the lab
Under‑diagnosing because you’re worried about the patient’s reaction
Taking too long with explanations, blowing out your schedule and overheads
Sitting in front of a patient and not knowing what to say next
Feeling uncomfortable presenting large fees
Getting bogged down by endless patient questions
Losing patients to the dentist down the street despite doing your best
These communication challenges directly affect case acceptance, daily stress, and your financial success. Mark will show you how to fix them with clarity, confidence, and calm authority.
Patient Experience & Practice Flow
If you’ve ever felt frustrated by unpredictable days, inconsistent patient behaviour, or a practice that isn’t running as smoothly or profitably as it should, you’re not alone. David will show you how to fix problems like:
Struggling to get patients into your appointment book when you need them
Patients cancelling, rescheduling, or disappearing and your “standby list” doing nothing to help
Feeling pressured to discount because you’re afraid of losing the patient
Being told your fees are “too high” even though you’re nowhere near the most expensive dentist in town
Patients not keeping appointments, not rebooking, or slipping through the cracks
Team members unintentionally saying things that damage trust
These issues cost practices thousands every year in lost appointments, lost patients, and lost confidence. David will show you how to fix them quickly and permanently.
This seminar isn’t just about fixing problems or improving your finances.
It’s about creating a calmer, more enjoyable, more predictable life in dentistry.
When patients understand you, trust you, and follow through your days feel different. Not because you’re working harder, but because everything finally makes sense.
Frequently Asked Questions
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Yes — in fact, new graduates often benefit the most. Communication is the skill that makes your early years easier, smoother, and far less stressful. You’ll learn practical, real‑world tools you can use immediately, even if you’re only a few months into practice.
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Absolutely. Experienced clinicians regularly tell us they wish they’d learned these communication and patient‑experience systems decades earlier. These tools make your days calmer, your conversations clearer, and your practice more predictable — no matter how long you’ve been in dentistry.
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Not at all. Receptionists, treatment coordinators, and clinical staff will all benefit from the communication and patient‑experience frameworks taught on the day. A practice works best when everyone communicates consistently.
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This is 100% practical, real‑world content. Between us, David and I have over 70 years of chairside experience. Everything we teach is something we used daily with real patients — not theory, not guesswork, not abstract communication psychology.
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You’ll get some — but more importantly, you’ll get structures and checklists you can adapt to your own style. You won’t be memorising lines. You’ll be learning how to communicate clearly, confidently, and naturally.
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Yes. Clear communication and a strong patient experience are the two biggest drivers of acceptance and retention. When patients understand, trust, and feel cared for, they say yes more often — and they show up.
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Professional development is normally tax‑deductible, but if you have any doubts, check with your accountant.
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Perfect — this seminar is designed for you. You don’t need to be charismatic or outgoing. You just need a simple, reliable communication structure that makes every conversation easier. That’s exactly what you’ll learn.
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Yes. I’ve run both a family‑focused practice and a high‑end practice, and David has worked with practices of every size and style. The principles you’ll learn apply universally — because people are people.
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Absolutely — and some practice owners do. When the whole team communicates consistently, the patient experience becomes smoother, clearer, and more predictable.
Who This Seminar Is Not For
❌ Dentists looking for clinical training We won’t be teaching crown preps, endo, or restorative protocols. This day is about communication and patient experience: the skills that make the clinical side more productive and less stressful.
❌ People who want theory instead of practical tools Everything we teach has been tested daily with real patients, across practices of every size and style. If you prefer abstract frameworks without real-world application, this isn't the right room.
❌ Dentists who believe communication “can’t be taught” It can. We’ve both proven it in our own practices, and with the dentists we’ve trained. Communication is a skill. It responds to learning like any other.
❌ Practices that don’t want to change how they communicate If you’re satisfied with your current acceptance rates, patient experience, and daily flow, you may not need this seminar. This day is for people who want to improve, grow, and create a calmer, more profitable practice.
❌ People looking for a quick motivational talk This is a structured, practical training day built on over 70 years of combined chairside experience. You'll leave with tools, not inspiration.
Dentistry is easier when patients understand you, trust you, and follow through. Your days are calmer. Your conversations are clearer. Your practice grows — not because you’re working harder, but because everything finally makes sense.
That’s what 25 July is about. Not hype. Not theory. Not scripts.