IDEAS WORTH THINKING ABOUT
Insights & deep dives.
Practical thinking on case acceptance and efficiency.
Select articles by length or topic.
Start Here
Clear and unambiguous
Vague advice feels kinder but leads to worse outcomes. Patients need clear, direct guidance — and they trust dentists more for giving it.
An insatiable hunger
Is getting more new patients the solution to all our problems? Maybe not.
Bullshit Jobs
How much of what we do in the dental office is unnecessary? Can we cut the BS?
Efficiency profiles in practice
There are two types of dental practice and they each have different needs.
Walking patient out to reception
Should you walk the patient out to reception at the end of their appointment?
An incomprehensible conversation
Sometimes with communication, the harder you try the worse it gets.
100% case acceptance
Is 100% case acceptance an achievable or desirable goal? That depends…
Paradoxically, it’s easier to produce $8,000 a day than it is to produce $1,500 a day, provided you get your systems right.