IDEAS WORTH THINKING ABOUT
Insights & deep dives.
Practical thinking on case acceptance and efficiency.
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Patients will judge you
Recently I featured on a podcast. Here it is. Lots of useful information.
Communication podcast
Recently I featured on a podcast. Here it is. Lots of useful information.
Are you plain vanilla?
Doing the same as everyone else is not a marketing strategy. It's the things you do that are different that count.
Does your office have an espresso machine?
Does your office have an espresso machine? If not, why not. It's great!
Best and highest use
Dentists and hygienists should be seeing patients – not doing work that is easily delegated.
Post-op instructions, you're doing it wrong
Nothing could possibly go wrong with post-op instructions, could it?
Loupes aren't just to see better
Loupes create a perception you are precise with your treatment.
Fine differences
For years I've talked about how patients want simple, clear explanations, not long-winded, technical ones.
Trip to the Dermatologist
For years I've talked about how patients want simple, clear explanations, not long-winded, technical ones.
Paradoxically, it’s easier to produce $8,000 a day than it is to produce $1,500 a day, provided you get your systems right.