Dentistry is competitive. In large cities it seems like there’s a dentist on every corner so it’s good if your practice stands out.
My first suggestion is to get an espresso machine. Doing that makes you memorable. Hardly any offices have one.
It lets you offer hospitality to your patients. Some patients will even come early for their appointments. It gets the staff interacting with patients: “I’m making myself a coffee. Can I get you one too?”
It also puts a nice smell through the office — way better than eugenol. And the machine is tax deductible. With all those advantages, buying an espresso machine is an easy decision.
That leads on to an important concept:
Patients remember you based on the things you do that are different.
If everything you do is the same as every other practice in your neighbourhood then nothing about you is memorable. You’re a “me too” practice. What you want are points of difference. You’re looking for things that patients will tell their friends about. Things that make patients go “Wow!”
An espresso machine is one example but, if you have a staff meeting, I’m sure that you can find more ideas.
