Many dentists are too modest. They do great work but they don’t show it off to their patients.
That’s a shame. If you don’t let patients know how good you are, then who will?
Here are three ways of letting patients know about your excellent dentistry without coming off as trying too hard or being boastful.
First, every time you do aesthetic work, show your DA what you’ve done: “Mary, have a look at the onlay we just put in.” If you do that, often the DA will spontaneously say how nice the work is: “That looks beautiful!”. The patient likes that because they’re getting third-party validation of the good work you do.
Second, email patients before and after photos. Maybe they’ll show their friends.
Third, is a method I learnt from an old boss of mine. When he finished a restoration he would look at it and quietly say: “Perfect”. It sounded like he was talking to himself but the patient would hear it and smile.
