Discounting doesn't just hurt your margins — it sends the wrong message to patients and kills the incentive to work efficiently. Here's why fair fees, charged consistently, is always the better strategy.

If you charge less when a procedure is easy, do you charge more when it's difficult? One question that reframes the discounting habit entirely.

Discounting doesn't just cost you money — it signals desperation, demoralises your staff, and fills your books with bargain hunters. The good patients leave quietly.

I made a mistake in dismissing 6-handed dentistry. It really does work.