Dentists are generally much more sensitive about the price of their services than their patients.

Many dentists don't show all patients ideal treatment. That's not protecting them — it's a disservice dressed up as kindness.

Be sympathetic to your patients but if you are empathetic it can become very tiring.

How you handle rejection can have a lasting effect on your practice. A short, direct guide to accepting a no with grace.

Communicational mistakes have been made in The Voice campaign.

What do you do when a patient says “That’s a lot of money!”

Overcoming objections is a losers game. Don’t play it. Here is the alternative.

Overcoming objections is a losers game. Don’t play it.

Success in case presentation is a matter of the right presentation.

Over-explaining is one of the most common communication errors in dentistry. It feels thorough — but it often makes things worse.

Do you have a checklist for communicating with patients?

Patients often arrive with two unrealistic expectations. Addressing these early transforms how they respond to your treatment recommendations.