IDEAS WORTH THINKING ABOUT
Insights & Deep Dives.
Practical thinking on case acceptance and efficiency. Select articles by length or topic.
Do you know when to stop talking?
Talking constantly may be comforting but there are a time when you are much better off being quiet.
Why discounts don’t work
Discounting attracts the wrong patients, scares away the right ones, and makes your loyal regulars quietly furious. Four reasons to hold your fees firm.
The three types of communicators
Which category of communicator are you? It’s important to know.
The Mary Celeste syndrome
The Mary Celeste Syndrome can make you patients feel ignored. Avoid it at all costs.
A niche. Who says I need one?
Do you need a niche or is it better to do a little bit of everything?
Simple way to build trust
What is the simplest and easiest way to built trust with patients?
Do you get bogged down with questions?
One of the hallmarks of dentists who talk too much is that they get lots of questions from patients, many of which are completely irrelevant.
Your own private seminar
Would you Dr Mark Hassed to present a live, in-person seminar in your own office? Learn all about case acceptance and efficiency.
Two telephone tips
Two mistakes to avoid when you answer the telephone in your dental practice.
Making yourself referral worthy
We’d all love more referrals. How can we get patients to refer their friends to us?