IDEAS WORTH THINKING ABOUT
Insights & Deep Dives.
Practical thinking on case acceptance and efficiency. Select articles by length or topic.
Charging by time
Charging purely by time kills the incentive to improve. Charging purely by item ignores the difficult patient at 4pm on a Friday. Here's the hybrid approach that actually makes sense.
4 x productivity gain
A dentist tried out 6-handed dentistry and treatment times came down dramatically.
Discounts. Ugh!
Discounting your fees to fill your appointment book is a trap. The most successful practices charge higher than average fees — and never discount. Here's why.
6-handed dentistry
Never having to shift focus is one of the reasons 6-handed dentistry makes you far more efficient.