IDEAS WORTH THINKING ABOUT
Insights & Deep Dives.
Practical thinking on case acceptance and efficiency. Select articles by length or topic.
Pointless pursuit of perfection
You will never find anything that 100% of patients like. Stop looking for perfect solutions.
How much is enough?
Is bigger better? Will having more make you happier or more successful?
An interesting observation
Sometimes people behave in the opposite of the way that is rational.
Do you know your running cost?
Knowing your running cost per hour helps you plan, set fees and allocate resources.
Don’t be grumpy
Constantly criticising patients — even gently — damages the trust that case acceptance depends on. Here's a better approach.
A suggestion for young dentists
What’s the best thing to do at the start of your career? Get out of your comfort zone.
You can learn a lot from mistakes
We all hate to make mistakes but if you are open to learning, mistakes can be your best teacher.
Cart before the horse
There is a proper sequence for diagnosis and treatment discussion. Violate it — even unintentionally — and case acceptance suffers.
Are your fees too low?
Dentists are generally much more sensitive about the price of their services than their patients.
A right to know
Many dentists don't show all patients ideal treatment. That's not protecting them — it's a disservice dressed up as kindness.