IDEAS WORTH THINKING ABOUT
Practical ideas for better dentistry.
Thinking on case acceptance and efficiency to create a more successful practice.
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Discount, discount, discount
If you charge less when a procedure is easy, do you charge more when it's difficult? One question that reframes the discounting habit entirely.
Discounting is dangerous
Discounting doesn't just cost you money — it signals desperation, demoralises your staff, and fills your books with bargain hunters. The good patients leave quietly.