IDEAS WORTH THINKING ABOUT
Practical ideas for better dentistry.
Thinking on case acceptance and efficiency to create a more successful practice.
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It’s not rocket science
Details in greeting and positioning can make or break rapport, affecting trust, treatment conversations and the performance of your dental practice.
A patient says no
Not every patient will say yes. Here's how to handle rejection gracefully and why it matters more than you think for the long-term health of your practice.
Don’t sell dentistry
Patients want a trusted dental adviser. Common sales phrases can damage credibility, weaken relationships and make treatment acceptance harder.
Build patient trust
It’s easy to lose someone in a treatment explanation without noticing. I share a simple way to bring them back into the conversation and help them feel heard.
Are we on the same page?
Two DAs. Two different sets of instructions. A practice visit prompted me to ask: is everyone in your team giving patients the same advice?
100% case acceptance
Over 30 years in practice, I went through four distinct stages of case acceptance. The final stage challenged what I thought success looked like.
Wise is the one…
Dental patients don’t want a lesson in dentistry. Overly detailed explanations can get in the way of good communication.
Three types of communicators
I’ve noticed three distinct communication styles. How well we think we explain treatment can be very different from what our patients actually understand.
Getting to “yes”
I spent years attending seminars on communication. The approaches boiled down to three methods. One suited the way dentists think. The others left me wondering which clever line I was supposed to use next.
An annoying question
“How likely are you to recommend us?” That familiar survey question always annoys me. It also raises a more useful question for dentists who want more patient referrals.
Behaviour that creates doubt
It’s tempting to soften your advice when you’re worried about how a patient will react. But could trying to be liked create the very doubt you’re hoping to avoid? I explore a shift in communication that undermines patient trust.
The pushback trap
I tried high-pressure treatment presentations to improve case acceptance. Instead, patients started disappearing. That costly mistake taught me something every dentist should understand about pressure, resistance and trust.
First visit fail
An appointment running 25 minutes late. No explanation, no apology. My first visit to a new medical practice reminded me how easily we can damage a patient’s first impression before care even begins.
A right to know
Are you offering patients the best treatment, or only what you think they can afford? A retired schoolteacher with a battered car reminded me why those assumptions can be so misleading.
“That’s expensive!”
When a patient says “That’s expensive!”, it’s tempting to explain why your dentistry is worth the fee. I’ve found a much simpler response that makes the conversation easier for both of you.
If you can’t explain it simply...
I recently watched a simple treatment discussion turn into a 45-minute consultation that left the patient confused. How much of what we explain actually helps patients decide?