Dental school teaches you how to fix teeth but doesn’t teach you how to run a profitable business.

Never pressure patients into treatment. It is counter-productive and dangerous.

Constantly experimenting with new ideas is a way you can make big progress in your practice.

You may need fewer new patients than you think.

A simple change to your new patient form can meaningfully improve case acceptance from the very first visit.

Some dentists invest huge time and effort “educating” patients. Is this worthwhile, or is it a fool’s errand.

Sometimes people behave in the opposite of the way that is rational.

Constantly criticising patients — even gently — damages the trust that case acceptance depends on. Here's a better approach.

What’s the best thing to do at the start of your career? Get out of your comfort zone.

We all hate to make mistakes but if you are open to learning, mistakes can be your best teacher.

There is a proper sequence for diagnosis and treatment discussion. Violate it — even unintentionally — and case acceptance suffers.

Dentists are generally much more sensitive about the price of their services than their patients.

How you handle rejection can have a lasting effect on your practice. A short, direct guide to accepting a no with grace.

Communicational mistakes have been made in The Voice campaign.

What do you do when a patient says “That’s a lot of money!”

Success in case presentation is a matter of the right presentation.