IDEAS WORTH THINKING ABOUT
Insights & Deep Dives.
Practical thinking on case acceptance and efficiency. Select articles by length or topic.
A right to know
Many dentists don't show all patients ideal treatment. That's not protecting them — it's a disservice dressed up as kindness.
Sympathy vs. Empathy
Be sympathetic to your patients but if you are empathetic it can become very tiring.
How to lose a patient gracefully
How you handle rejection can have a lasting effect on your practice. A short, direct guide to accepting a no with grace.
Overcoming objections (part 2)
Overcoming objections is a losers game. Don’t play it. Here is the alternative.
Presentation really matters
Success in case presentation is a matter of the right presentation.
Do you over-explain?
Over-explaining is one of the most common communication errors in dentistry. It feels thorough — but it often makes things worse.
Conditioning the patient
Patients often arrive with two unrealistic expectations. Addressing these early transforms how they respond to your treatment recommendations.
The paradox of power (2)
Paradoxically, the harder you push, the more likely you are to meet resistance. Follow up article.