IDEAS WORTH THINKING ABOUT
Practical ideas for better dentistry.
Thinking on case acceptance and efficiency to create a more successful practice.
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Infection control as marketing
Going above and beyond with infection control impresses patients.
Clear your mind – yes, really!
"No" is a lovely word. Far better than "maybe" or "I'd like to think about it".
"No" is a good place to be
"No" is a lovely word. Far better than "maybe" or "I'd like to think about it".
Stop minimising!
Patients want the truth. They want honesty and authenticity. They don't want minimising and sugar coating.
Making your own album
An album of your own before and after cases is the most powerful treatment explanation tool you can have.
Do you sugar coat things?
Do you sugar coat your diagnoses instead of giving patients the honest truth?
Post-op instructions, you're doing it wrong
Nothing could possibly go wrong with post-op instructions, could it?
Loupes aren't just to see better
Loupes create a perception you are precise with your treatment.
Fine differences
For years I've talked about how patients want simple, clear explanations, not long-winded, technical ones.
Trip to the Dermatologist
For years I've talked about how patients want simple, clear explanations, not long-winded, technical ones.
