IDEAS WORTH THINKING ABOUT
Insights & Deep Dives.
Practical thinking on case acceptance and efficiency. Select articles by length or topic.
Sell treatment? No way!
Trying to sell treatment to patients is a sure way to put yourself under stress. What's the alternative?
If you can't explain it simply...
"If you can't explain it simply, you don't understand it well enough." – Albert Einstein
Clear your mind – yes, really!
"No" is a lovely word. Far better than "maybe" or "I'd like to think about it".
"No" is a good place to be
"No" is a lovely word. Far better than "maybe" or "I'd like to think about it".
Stop minimising!
Patients want the truth. They want honesty and authenticity. They don't want minimising and sugar coating.
Making your own album
An album of your own before and after cases is the most powerful treatment explanation tool you can have.
Do you sugar coat things?
Do you sugar coat your diagnoses instead of giving patients the honest truth?