Take a deposit

Dr Mark HassedQuite a few practices send crowns and dentures off to the laboratory to be made without taking a deposit.The inevitable result of this is that a percentage of the patients change their minds and the dentist is left with a crown or denture sitting in a cupboard.I learnt that lesson years ago myself.I still have the first immediate denture that I ever made in private practice. The lady I made it for changed her mind and I was stuck paying the lab cost. Her reaction was "Tough. Tell someone who cares."Of course the simple solution is to ask patients for a deposit prior to sending off the lab work.My staff did that for years and we never had a problem with it. Never.But, here's a new approach. We discovered that, rather than asking for a deposit, we could ask for full payment and around 70-80% would agree.Simply have your front desk person say: "Would you like to pay half today or the whole thing and that way there is nothing to pay next time?"Works a treat!

Dr Mark Hassed

Mark Hassed is a dentist with over 35 years experience in private practice, who now focuses on helping dentists build more efficient, profitable practices. He teaches practical systems that increase case acceptance, reduce stress, and lift productivity across the whole team.

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Discounts. Ugh!

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Check lists. The keys to communication (part 5)