Take a deposit

Dr Mark HassedQuite a few practices send crowns and dentures off to the laboratory to be made without taking a deposit.The inevitable result of this is that a percentage of the patients change their minds and the dentist is left with a crown or denture sitting in a cupboard.I learnt that lesson years ago myself.I still have the first immediate denture that I ever made in private practice. The lady I made it for changed her mind and I was stuck paying the lab cost. Her reaction was "Tough. Tell someone who cares."Of course the simple solution is to ask patients for a deposit prior to sending off the lab work.My staff did that for years and we never had a problem with it. Never.But, here's a new approach. We discovered that, rather than asking for a deposit, we could ask for full payment and around 70-80% would agree.Simply have your front desk person say: "Would you like to pay half today or the whole thing and that way there is nothing to pay next time?"Works a treat!

Dr Mark Hassed

After 35 years in private practice and more than 20,000 crowns, Mark Hassed now helps dentists do what he spent decades figuring out himself — communicate better, work more efficiently and enjoy the job again. He teaches practical systems that increase case acceptance, reduce stress, and lift productivity across the whole team.

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Discounts. Ugh!

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Check lists. The keys to communication (part 5)