Robert Cialdini has published a wonderful book called Influence.This video summarises it so well. I hope you enjoy it.As I was watching I thought of about a dozen ways the principles could be used in dental practice.Have a look. I think you will enjoy it too.[youtube=http://youtu.be/cFdCzN7RYbw]
After 35 years in private practice and more than 20,000 crowns, Mark Hassed now helps dentists do what he spent decades figuring out himself — communicate better, work more efficiently and enjoy the job again. He teaches practical systems that increase case acceptance, reduce stress, and lift productivity across the whole team.
