How much is your time worth?

Dr Mark HassedThe costs of running a dental practice are getting higher every day.Compliance, materials, staff, rent, utilities, laboratory and all the rest mean that keeping the doors of your office open can easily cost $200 per hour or more.Therefore, to make a reasonable wage and cover your cost of invested capital, you need to gross around $400 per hour.At that rate, I contend, you simply cannot afford to work out of one surgery.Resetting a surgery nowadays takes, on average, 10 minutes. If you see 12 patients a day that means you are sitting idle for 2 hours a day watching the nurse clean the surgery if you choose to only have one surgery. At $400 per hour that is $800 per day of lost revenue.Paying for another surgery full of equipment and the wages of a nurse makes your life so much easier. The extra nurse means you can work in a more relaxed fashion with far less waiting. The extra surgery means you can fit in extra patients and emergencies without stressing about running late.It's a win for all concerned.

Dr Mark Hassed

Mark Hassed is a dentist with over 35 years experience in private practice, who now focuses on helping dentists build more efficient, profitable practices. He teaches practical systems that increase case acceptance, reduce stress, and lift productivity across the whole team.

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