Focus

efficiency
Written By Dr Mark Hassed

 Dr Mark HassedAs I travel around and visit practices I notice that many dentists are trying to be a Jack-of-all-trades.In addition to "traditional" dentistry, I many see practices offering snoring appliances, TMJ therapy, removable and fixed orthodontics, implants, sleep dentistry, whitening, and cosmetic dentistry.There is nothing wrong with having a special field of interest and being an expert in that area, but when you try to be an expert in everything you end up being an expert in nothing.So many of the Jack-of-all-trades dentists wind up being mediocre at everything. They are mediocre in their standard of work and also mediocre in their efficiency and profitability.I think a much better alternative is to really focus on and stand out in your areas of expertise. Pick something you love and become the go-to dentist in your area for that service.

Dr Mark Hassed

After 35 years in private practice and more than 20,000 crowns, Mark Hassed now helps dentists do what he spent decades figuring out himself — communicate better, work more efficiently and enjoy the job again. He teaches practical systems that increase case acceptance, reduce stress, and lift productivity across the whole team.

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