What to do when a patient says "That's expensive!"

case acceptance
Written By Dr Mark Hassed

It's happened to all of us.

You're discussing treatment options with a patient and tell them the fee.They seem surprised and tell you outright — "Wow, that's expensive!"

What do you say? How you reply is very important because it can mean the difference between completing the case or losing the patient.

Dr Mark Hassed

After 35 years in private practice and more than 20,000 crowns, Mark Hassed now helps dentists do what he spent decades figuring out himself — communicate better, work more efficiently and enjoy the job again. He teaches practical systems that increase case acceptance, reduce stress, and lift productivity across the whole team.

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