What to do when a patient says "That's expensive!"

case acceptance
Written By Dr Mark Hassed

It's happened to all of us.

You're discussing treatment options with a patient and tell them the fee.They seem surprised and tell you outright — "Wow, that's expensive!"

What do you say? How you reply is very important because it can mean the difference between completing the case or losing the patient.

Dr Mark Hassed

After 30+ years in private practice and more than 20,000 crowns, Mark Hassed now helps dentists do what he spent decades figuring out himself: communicate better, work more efficiently and enjoy the practice of dentistry. He teaches practical systems that increase case acceptance and lift productivity across the whole team.

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