Making patients feel good about their decisions

Written By Dr Mark Hassed
 Dr Mark HassedSome years ago I bought a silk tie at Nordstroms. At the counter the sales assistant stopped and admired the tie as he folded it and said: "Beautiful tie sir. Very nice choice."

Maybe what he said was sincere or maybe it was just something he was trained to always do. Either way, I didn't care. It made me feel good and it confirmed my wisdom in having shopped at Nordstroms.When your patients make a wise treatment choice do you compliment them on their decision? Do you let them know that they have made the right choice? If you don't then you really should.Making patients feel good about themselves reflects well on you. It is a very cheap and easy form of marketing.

Dr Mark Hassed

After 35 years in private practice and more than 20,000 crowns, Mark Hassed now helps dentists do what he spent decades figuring out himself — communicate better, work more efficiently and enjoy the job again. He teaches practical systems that increase case acceptance, reduce stress, and lift productivity across the whole team.

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