But, how do you know?

I had an interesting conversation with a dentist recently. We were discussing treatment options for a patient with broken down teeth.

Put simply, the options were either to keep patching or to comprehensively rebuild the patients's mouth.

I asked whether the dentist had told the patient about the comprehensive option. The conversation went like this:Dentist: "They could never afford that."

Me: "How do you know?"

Dentist: "I just do."

Me: "Have you asked them?"

Dentist: "No."

Me: "Well how do you know?"

Dentist: "I just do."

And so on...It's amazing how some dentists assume that they know what patients can afford without ever asking them. It's almost as if they have a particular and unusual psychic power.

Is this a trap you fall into?If so, then ask yourself: "Do I really have a psychic power that lets me know about patient finances without asking or am I projecting my own insecurities on to the patient?"

Dr Mark Hassed

After 35 years in private practice and more than 20,000 crowns, Mark Hassed now helps dentists do what he spent decades figuring out himself — communicate better, work more efficiently and enjoy the job again. He teaches practical systems that increase case acceptance, reduce stress, and lift productivity across the whole team.

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Discrimination against the working class

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People love to buy. They hate to be sold. (part 3)