Overcoming objections (part 2)
Overcoming objections is a losers game. Don’t play it. Here is the alternative.
Presentation really matters
Success in case presentation is a matter of the right presentation.
The paradox of power (2)
Paradoxically, the harder you push, the more likely you are to meet resistance. Follow up article.
The paradox of power
Paradoxically, the harder you push, the more likely you are to meet resistance.
An insatiable hunger
Is getting more new patients the solution to all our problems? Maybe not.