I love emergencies

In some offices they look down their noses at emergencies. It's almost as if anyone who has a dental emergency is somehow an undesirable patient. The very fact they have an aching tooth makes them a second class person.

Nothing could be further from the truth.Over my years in dentistry I used to pick up a steady flow of patients from nearby "donor" offices who refused to see emergencies. I always saw emergencies same day.

It was a great source of new patients and I found them to be grateful and loyal. On quite a few occasions I got to do full mouth restoration on patients who started in the office as emergencies.

To be able to see emergencies same day you only need three things:

  • A flexible mindset.

  • A free operatory.

  • Sufficient staff.

Then you tell the emergency there will be a wait because you are squeezing them into your schedule. It works great.

Dr Mark Hassed

After 35 years in private practice and more than 20,000 crowns, Mark Hassed now helps dentists do what he spent decades figuring out himself — communicate better, work more efficiently and enjoy the job again. He teaches practical systems that increase case acceptance, reduce stress, and lift productivity across the whole team.

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