Are you capping your potential?
For a long time, I’ve observed dentists and their life styles and contrasted that with how they work in their offices.
There is often a disconnect.
So many dentists drive to the office in a $100,000 (or $200,000 or even $300,000!) car and then work all day with inadequate or insufficient equipment.
They are happy to pay several thousand dollars per month to lease a car but when it comes to buying 6 new handpieces they think it is too much money to spend.
I’ve been in offices where they wouldn’t buy a new cavitron tip until the old one was worn down to a stump. By that stage it took twice as long as it should have to scale someone’s teeth.
I’ve been in offices where the probes were bent and blunt.
I’ve been in offices where the dentist had to regularly wait for instruments to come out of the steriliser.
It’s such an irony because you are in your office for 150+ hours per month but in your car for for under ¼ that time.
In addition a fancy new car will not increase your productivity.
What is your time and stomach lining worth to you?
I like to save money as much as the next person but I would always happily spend money on equipment if:
It made my life easier
It made me more productive
I never wanted my productivity in the office to be capped by my equipment. I never wanted to feel like I was being held back.
How is your equipment?
Have you had a good hard look lately?
Have a great week.
